(Reuters) – The majority owners of NASCAR, the company which operates the namesake U.S. car-racing series and other motorsport events, are exploring options including the sale of their entire stake, people familiar with the matter said on Monday.
The France family, which controls NASCAR, is working with investment bank Goldman Sachs Group Inc to identify a potential deal for the company, the sources said, cautioning that the deliberations are at exploratory stage and no agreement of any kind is certain.
The sources asked not to be identified because the deliberations are confidential.“We don’t have anything to add,” said NASCAR spokeswoman Steph Harris. Goldman Sachs offered no immediate comment.
THIS IS FANTASTIC NEWS
This is fantastic news in case you didn’t read the subheading. NASCAR is stale, old and out of original ideas. From a technological standpoint, they’ve outsmarted themselves. The series has over-engineered the entire race car. Less is more and NASCAR keeps doing more and more and more.
When Formula 1 sold to Liberty Media they immediately felt new again. The racing this season is better than it has been in the last four seasons. From a social standpoint, the series has grown tenfold and has focused on original content from the series itself. Their Paddock Pass show is phenomenal, their YouTube channel is great and their Twitter puts NASCAR to shame. Mainly because they actually get the verbiage correct.
No more gimmicks, no more stupid points systems, no more nonsense. Simplify the aero package, streamline the points system, refresh the media package, and change the schedule immediately. NASCAR has a lot of potential without Brian France at the wheel. Contrary to what the naysaying hipsters on the internet say, NASCAR has potential and it is very much not dead.
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